Where’s the best place to hide something where no one will ever find it?
The second page of Google.
Funny perhaps. But behind that little bit of humor is a sobering truth.
Statistics show that 75% of all clicks—and possibly even more!—go to the search engine results on the first page.
It’s numbers like this that make businesses and brands run to hire SEO services.
But if you’re considering search engine marketing, know this—it’s not enough to mash some keywords into your content, then sit back and wait for the traffic to flood in.
SEO marketing should be about optimizing your website to bring you not just “traffic,” but the best traffic. It’s an in-depth process involving research and targeted content creation—and it’s one we’d be happy to help you with at Solar Energy Marketing.
Our strategic search engine optimization process starts with extensive keyword research. (It’s the only way to set you up for success—SEO without strategy is a non-starter.) First, we'll discover exactly which keyword phrases people use to search online for solutions like the ones you offer. Then we'll optimize your website by naturally adding those phrases to every page. Although moving up in the search engines takes time, in the long run it’s well worth the investment.
After our initial keyword phrase research, we select several options for each page. Then together we’ll choose the keyword phrase that works best for each page and help you create the high-quality content that your customers are searching for online. Monthly meetings after that point will give us the opportunity to check in with you on progress, make adjustments, and provide you with the chance to truly understand how your campaign is performing.
Our process at Solar Energy Marketing has more moving parts, but we make it easy for you to take advantage of—and it leads to better results. Because the more research we do, the higher the chance your website will be found. And not just by anyone—but by the customers who are looking for what you offer. After all, a good keyword today may no longer work a few months from now; Google is always changing its ranking factors, and your competitors are always switching up their strategies.
To find out if our solar SEO marketing services could help you succeed online, simply choose an option below or call 916-932-4096.
Our company, Nuance Energy Group, hired Solar Energy Marketing to help with marketing strategy, Web, digital, SEO, and e-mail marketing. The depth of knowledge, ability to execute quickly and efficiently, and results that Debra and her team have has helped us to achieve have been immensely valuable to our company. SEO is incredibly difficult for a new company entering a crowded marketplace, yet with their expert guidance, we have jumped in rankings and are now on page one in one of our top categories! Our Website, digital advertising, and email marketing program continues to deliver a large number of high-quality leads. We highly recommend the Solar Energy Marketing team to anyone looking to scale their business.
Working with Solar Energy Marketing has been a wonderful experience. With all the website creators out there, it would have been easy to select a simple operation and have a website up and running in a matter of days. However, Solar Energy Marketing does not work like that. They will not move forward without creating a strategic road map for getting your business the web traffic you are seeking. They engage you with a series of strategy sessions that very few companies would ever consider doing, or taking the time to work with you on. This complete strategy analysis provides the framework for the website and related content; and allows each part to be fully customized to what your business is promoting. I would not trust anyone else with my design and marketing content. This has truly transformed our business and Debra with her creative team are second to none!