Google has announced that they will start to use whether your website is mobile friendly as part of their ranking process. If your website isn't mobile-friendly, you'll likely lose your current Google ranking, especially if your competition does have a mobile website. This is one of the most important updates to Google’s algorithm, so it’s time to take action.
If you’re unsure of your website’s mobile device performance, click here to use Google’s Mobile-Friendly Test. If your website passes Google’s test, it shouldn't lose any ranking. But, if it doesn’t pass the test, you should consider beginning the process of building a new website that is mobile friendly, and especially, responsive.
Solar Energy Marketing believes in responsive web design. Responsive websites are built on a framework that responds to the size of the browser that it is being viewed on—whether it's a smartphone, tablet, laptop, or desktop computer. Responsive web design benefits include:
Having a separate mobile website isn’t favored by search engines, websites updates will need to be made in more than one place, and user experience will most likely be different. With people using multiple devices to view the same websites, a consistent user experience is key to avoiding frustrated customers.
In their blog post, Google announced that this change will begin on April 21, 2015 and that it “will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” The sooner you take action for your solar company, the better off your business will be in the world of Google—it's time to go mobile.
If you'd like to learn more information on why you need a mobile website, contact us today.
Want to talk more about how we can help you? Book a time to talk with us, or, give us a call at 916.608.8913Let's Talk!