Has your business tried to gain positive reviews online? If so, you probably know how difficult it can be due to your customer’s lack of time, they may simply forget, or they don’t know where to post a review. So what do you do? Many companies have found success by simply asking their customers for reviews. But that doesn’t always work, especially in today’s fast paced world.
Others have found success in creating an online review strategy using a review software to help you cultivate ongoing customer reviews.
But there are a few things you should know before you implement online review strategy and software to ensure you actually get what you’re looking for - reviews! This post will tell you what you need to know to make sure you select a review software that will help you consistently request online reviews from customers to improve your online review presence.
If you’re looking for an online review software solution, make sure these features are included:
Going solar isn’t an impulse decision. Given the costs involved, most prospects will research your company extensively before moving forward. And they’ll eventually stumble across online reviews – both the good and the bad.
So it pays to actively solicit as many glowing testimonials as you can.
Fact: 88% of consumers trust online reviews as much as personal recommendations — BL http://bit.ly/1WJEg8P
Many solar installers simply hope their customers’ experiences are positive enough to warrant great reviews. But people are busy. And you can’t count on their willingness to voluntarily share those positive experiences with the world.
This is where online review software to connect with past clients and periodically remind them to share feedback on popular review sites comes in.
Which sites in particular?
As you continue to solicit positive feedback from your customers, you can feature these testimonials on your own website.
Did you know? There are plugins for embedding feeds from popular review sites like Yelp, Google, and Facebook.
But even with a polished site, stunning logo, and outstanding customer service, bad reviews are inevitable. And once they go up – they stay up forever.
Positive proactivity is key. You need to have someone on your team consistently monitor and respond to criticism. If you lack the bandwidth, consider hiring a marketing agency that can manage this ongoing task on your behalf.
If you do receive a negative review, it’s important to respond publicly (and politely) to the dissatisfied customers quickly in order to demonstrate to others that you take your brand seriously. This gives you an opportunity to turn a negative into a positive. Never miss a chance to respond to any review, especially negative ones. And, if you continue attracting positive testimonials, the negative ones will eventually get drowned out.
Fact: Star rating is #1 factor used by consumers to judge a business — BL http://bit.ly/1WJEg8P
If you’re interested in implementing an online review strategy to help automate and gain online reviews, schedule a time to talk with us today. Our online review software monitors 200+ review sites and allows responses to all reviews directly from the software making it easy to respond fast.
Want to talk more about how we can help you? Book a time to talk with us, or, give us a call at 916.932.4096Let's Talk!