Are you a B2C solar company struggling to consistently generate enough high quality leads? If so, you’ve probably dealt with the frustration of trying to get the type and amount of leads you want.
If you’re tired of tactics that aren’t working, your answer could be content marketing. This post will educate you on content marketing and solutions that could consistently generate high quality leads for your B2C solar business.
There are many approaches to content marketing, but it takes some time to strategize and decide which ones are the best options for your business. Here are a few ideas to get you started:
Fact: Infographics are liked and shared on social media 3X more than any other type of content.(Mass Planner, 2015)
Fact: Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot, 2016)
Fact: Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Demand Gen Report, 2014)
So if you implement all these tactics the sales should start rolling in at this point, right?
According to the Solar Energy Industries Association (SEIA), there were 1.4 million photovoltaic (PV) installers throughout the US back in 2016. And by 2022, that number is expected to nearly triple to 4 million.
Well, remember that solar isn’t an impulse purchase. And just as prospects will research you online after making first contact – they’ll also do a lot of research before they ever get to know you.
So you need to position your company (and brand) at key positions throughout the buying cycle.
The point is, prospective buyers will always search for answers to their questions online. And someone will eventually answer them.
Through effective content marketing, you can make sure that “someone” is you. By creating and promoting quality content, you become the go-to expert for all the diverse concerns prospects have throughout the solar buying cycle.
And that authority and expertise help to generate trust—even before prospects ever meet you face-to-face.
Want to talk more about how we can help you? Book a time to talk with us, or, give us a call at 916.608.8913Let's Talk!