Marketing Automation for Solar

Is your sales team wasting their time calling solar cold leads? Marketing automation may be the answer you've been searching for. Keep reading and discover why.

With marketing automation, your solar company will have the ability to easily figure out who your hottest leads are and stop wasting time with leads that have no intention to install solar on their home or business.

So, your sales team is closing more sales because they are only spending their time where it’s best spent—on clients that are ready to buy.

You'll equip your solar sales team to be able to:

  • Prioritize leads based on lead score (behaviors)
  • Consistently nurture and educate leads
  • Increase your ROI by closing more sales
  • Start making more money

With a marketing automation strategy in place, you can expect your solar company’s revenue to increase and to have a higher ROI.

Marketing Automation

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Stop calling cold leads and start selling more to your best warm leads. Download our eBook to learn 6 Ways Marketing Automation Increases ROI.

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The Goal of Marketing Automation for Solar Companies

Marketing automation isn’t only about knowing which leads to call. It’s also about properly segmenting your leads based on their behaviors so you can lead them through your sales funnel and close more installation sales.

If you have a lead in your system that has looked at residential solar on your website, you can segment that lead into a list that will send them more emails on residential solar. You could do the same for commercial solar, solar water heaters, and so on.

Essentially, what you’re doing is personalizing the sales process for your best leads. Not only is your lead getting more information on the products that they’re already interested in, but your sales team will also know what they’re interested in when they make a call. This makes for better conversations and warmer leads, resulting in higher conversion rates for your solar company.

Nurturing Emails Through Personalization

Once you have a prospect interested in installing solar, it's important to nurture that lead and to realize it's going to take multiple interactions to make a sale. In fact, an article from Salesforce states that it takes 6 - 8 touches to generate a sale - Click here to read the article.

Simple fact is—marketing automation software makes lead nurturing easy.

It allows you to personalize everything so that your prospects are more engaged. For example, list segmenting within marketing automation allows for not only name and company name personalization in emails but even content personalization, including items like images.

That way, each of your prospects is only receiving information on products that they want to see, or related products, depending on where they are in the sales journey, their needs, and/or preferences.

More Than Email Marketing

Marketing automation isn’t just email marketing. It brings everything you have to one central hub, including:

  • Social Media Marketing
  • Webinars
  • Events
  • Landing Pages
  • AdWords
  • Website Tracking
  • Reporting
  • Integrations (Such as Salesforce)

By combining these channels in one place, you have the ability to track the behaviors of your best leads. And, with each action they take online, their lead score increases. Now, your sales team knows which leads are most interested in installing solar with your company.

Your Company and Marketing Automation

Does marketing automation seem like your solution for problems in your solar company’s sales process?

If you’re interested in talking more about how marketing automation can increase your solar company’s ROI, we’d love to talk with you. Click the button below to schedule a quick 30 minute meeting with us or give us a call at 916-608-8913.

Let's Talk

 

 To learn even more about marketing automation, click here to download our eBook 6 Ways Marketing Automation Increases ROI.